POP & Poster Designs for LG
This project was a series of posters for various LG Mobile Phone retailers that spoke to the target market about the brand and not a specific phone. You will see different variations and executions below.
Concept 1 - DREAMER
Image switch out  is available based on demographic can be applied on digital short runs.

Concept 2 - DANCER
The larger "Dancer" is a die-cut POP-OFF that utilizes 1 inch foam pads to stand off of the base poster image. This provides interest and a 3D feel.

POP-OFF Image switch out is available while the base poster remains the same, this can be based on demographic data or time frame switch outs.
Concept 3 - WIRED
Conservative approach. Image switch out is available based on demographic or time frame.
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